Cosan S.a. Ind. E Com.

Brazil‘s retail sugar market leader, Cosan Alimentos sells two well-known brands in Brazil: União and Da Barra. The business began with the acquisition of the da Barra Plant in 2002 and in 2009, the NovAmerica Agroenergia brought the União brand to the company‘s portfolio. On July 1, 2011, Cosan Alimentos was spun off into an independent company to operate in new categories in the foodstuffs industry.<br><br>Associated with happy times with family, União is the national leader in refined sugar sales with 74\% mind share among consumers. As it commemorated its centennial in 2010, the brand expanded its product line to include high value added segments.<br><br>União is a pioneer in consumer interaction and relationships, which have improved over the decades thanks to recipes printed on packages and, more recently, to the brand’s strong presence on social networks. In 1958, União Docelar was inaugurated as the Brazil’s first test kitchen and, two years later, the famous Recipe Book as launched.