75 YEARS OF EXISTENCE.
The IDEAL brand completed 80 years of existence in 2018 and today operates in more than 8,000 points of sale throughout Brazil, with more than 6,000 pharmacies and drugstores. The industry, which began its activities in a handmade way, is in its third family generation of directors and has more than 80 employees. In early 2010, the company did not settle for the strength of its time in the market and its consolidated leadership in the manufacture of orthopedic products. In order to maintain its strength and leadership, it was not enough to look at what had been achieved, but to prepare the company for new achievements.
"The future is created through the innovation of the present!".
Through this vision, the industry innovated its visual identity and packaging of its products. Orthopedic products are no longer a simple differential for points of sale, but essential products to meet a growing and promising consumer market.